# For Protocols & dApps

The single greatest point of friction in Web3 is the gas fee. It’s a constant source of anxiety, confusion, and abandoned carts. What if you could eliminate it completely and turn your biggest cost center into your most powerful marketing engine?

**The Solution: The Open Gas Initiative**\
Our Gasless User Layer is a revolutionary, zero-code solution that lets you sponsor gas fees for your community through a simple rebates program.

* **Eliminate Friction:** Onboard new users with a seamless, Web2-like experience. No more confusing pop-ups or failed transactions.
* **Boost Retention:** Reward your most loyal users. By subsidizing their gas, you build a powerful moat and a thriving, engaged ecosystem.
* **Drive Growth:** Use gas rebates as a powerful user acquisition tool. Run campaigns to attract new users and watch your key metrics soar.

Ready to build a loyal community? Explore the **Open Gas Initiative** and learn how to set up your first rebate campaign in minutes.

* Learn more about our Open Gas Initiative: <https://www.ethgas.com/open-gas/>
* Design & estimate your protocol rebates directly: <https://www.ethgas.com/open-gas/design-rebates/>
* Join the Open Gas partner program & submit your enquiry: <https://docs.google.com/forms/d/e/1FAIpQLSftEvhkn8_9l5F9wENCpDgXCf_565SlrCimSVUY-FFjFvqL6A/viewform>


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